Let’s face it: it’s hard to keep sports fans happy and satisfied all the time. You can try your best to offer them a seamless and fun-filled experience, but it only takes their favorite sports team’s loss to adversely impact all the efforts. Similarly, their experience will go through the roof if their team wins.
So, how can sports teams always ensure an ultimate experience to their fans, whether their team wins or loses?
The answer to this question lies in fan engagement. The more you engage with your fans, the better they feel about your brand, and the more likely they will revisit the stadium again
However, you can never truly achieve fan engagement without emotionally connecting with your fans. You can offer them discounts, merchandise, or concession coupons to get their attention. But you may never be able to develop an emotional bond that ties them to your brand forever by skipping the real work.
The good news is building an emotional connection with your sports fans isn’t that difficult. And once you successfully do it, the benefits are timeless. They will be loyal to your brand, have an exceptional fan experience when they visit the stadium, and will likely become your brand advocates.
Here are a few ways through which you can create a successful emotional connection with your fans:
Simply put, a fan's journey is about how they discover and interact with you initially. What things do they do to find out about your teams and fall in love with them?
Most often, a fan’s journey begins with television, online, or through personal experience. They may see your live broadcast or discover you on a social media platform. Or perhaps, they may join a colleague and buy a ticket from you to watch a live sports event.
Whatever the case may be, it’s important that you pay attention to their journey. Why? Because once they know about you, they want to learn more about you: what your values are, what you stand for, and what you can do, and many other things. And this is the moment when you satisfy their curiosity and answer any questions they may have about you to develop a meaningful relationship with them.
As a sports business, one effective way to determine is to create online surveys or polls to know more about your sports fans’ journey. How did they find you: was it a personal recommendation or through social media? What would they like you to change or add: more discount on tickets or a better parking facility? Surveys like these help you get into the shoes of your fans, helping you view your brands through their eyes.
When your fans hear about you, they want to keep in touch with you to find more about you. And they can do it only if they have an open line of communication with you.
Opening a line of communication for your fans may seem like a tough task, but in today’s technology-driven world, it’s not as hard as you may think. You can create an email list containing your fans’ email addresses, so you can keep them updated about your events and big announcements. Based on their engagement with emails and other modes of communication, you should be able to further segment the fans and engage them even more effectively.
You can also use automation tools/platforms to answer their queries promptly, so they feel that you are always on your toes to help them and are as excited to talk to them as they are to you.
You can also take some time out to interact with your fans through your social media, which is an excellent way to build an emotional connection in today’s scenario.
Fans watching your teams on social media or television also want to know what goes behind everything. So why not take them behind the scenes and give them a glimpse of everything?
It’s a great way to build a lasting emotional connection with fans. So much so that most giants even use social media live videos to take their viewers behind the scenes.
Not many businesses pay attention to gathering feedback from fans, but it’s often a rookie mistake that keeps them stagnant. If you can spare some time to know about their experience, you will see a significant difference in the overall fan experience. Plus, with feedback, you will be able to discover your flaws and strengths, so you can work on them and optimize the fan experience.
It’s no secret that fan engagement is key to an optimal fan experience. But effective engagement begins with connecting emotionally with fans. And we hope that the information in this blog will help you build a strong emotional bond with your fans that lasts for years.
If you are looking to measure and optimize personalized fan experiences, then Dropthought can certainly help!
Dropthought is a user-friendly, omnichannel, and real-time fan experience management platform. We empower companies in different verticals to create delightful experiences for fans across their journey. Get detailed analysis and insights from data to exactly know what your customers think and what actions you need to take to delight them.
With a dedicated customer success team, we would ensure that you are optimizing your Fan Experience programs and strategies to create great experiences!
Learn more by simply clicking here.