Businesses are being forced to enhance and strengthen their growth plans as they become more digital. Versatility and adaptability dictate how far you can drive your brand, while a thorough awareness of the constantly changing market conditions and what motivates clients to return leads to success.
The only approach to make the process of developing solid tactics that can make your company stand out is to adapt creative and robust methods to increase consumer experience.
Globally, all successful organizations have accepted the notion that recording customer experience is critical, and they build and run marketing campaigns based on the data gathered through feedback in order to achieve maximum traction.
There are numerous examples of brands going out of their way to interact with customers and personalize their experiences, and it has proven to be one of their most successful business strategies.
According to Dimension Data, “84% of companies that improved their customer experience saw an uplift in revenue”.
You can consider the following metrics to measure customer experience:-
1. Net Promoter Score (NPS)
This NPS metric uses a simple inquiry to determine if a customer is a “Promoter” who is happy with your services and likely to return, a “Passive” who is neither happy nor unsatisfied with your services, or a “Detractor” who is very dissatisfied.
2. Customer Effort Score (CES)
This metric calculates the customer’s satisfaction with your services by determining how “simple” or “difficult” it was for them to finish a specific activity or process.
3. Customer Satisfaction Score (CSAT)
This metric can help you determine whether a customer is satisfied or dissatisfied with your product/service by simply asking a Yes or No question, or by rating you on a scale of “1 to 5”, with 1 representing highly dissatisfied and 5 representing highly satisfied.
4. Time to Resolution (TTR)
As the name implies, this statistic aids in determining the length of time it took to remedy an issue. Remember that clients dislike waiting, and the longer it takes to resolve an issue, the more likely you are to lose that customer permanently, and they may also write a negative review about your company based simply on the time it took to acknowledge and resolve their issue.
All of the metrics stated above have an equal and positive impact on the data gathered through feedback surveys. These indicators give you a detailed picture of how you’re performing in terms of customer experience, where you can improve, and how likely a client is to come back to use your services again.
A skilled brand strategist would use these metrics to develop marketing campaigns that address the challenges that customers encounter, as well as to work on the flaws in order to prevent losing a loyal customer base, which would have a negative influence on the business as a whole.
Recognizing the importance of getting feedback and gathering insights about your product/services, it’s also critical to rely on the best tools available to help you receive the most up-to-date, accurate, and reliable data, such as Dropthought, which has every feature you may want.
Dropthought provides businesses from all verticals with a user-friendly platform that is loaded with robust technologies that not only make it easier to design a feedback form that looks simple and easy to use but also helps you capture data and generate reports that can help you build a business plan that will most likely help you generate revenue and strengthen your brand image.
This application can assist you in achieving effective client interaction by allowing you to customize surveys according to your business needs.
Request a demo today to explore how DropThought products may help you acquire valuable consumer insights.