Are you grateful to your customers? If YES, how do you show them?(If NO, then you desperately need this post). If you answer with something like “By providing stellar services or just saying thank you” then That’s not enough.
Thinking this way that your customers have put their trust in you and are paying you for your products and services. The minimum you could do is showing them how much you appreciate them.
Customer appreciation is the practice of thanking customers and making them feel seen, heard, and valued. When you express gratitude to your customers, you create a good momentum that will carry you both ahead.
Prioritizing customer appreciation is not only the correct thing to do, but it also sets off a positive chain reaction that can benefit your entire company.
Businesses may strengthen customer relationships by appreciating customers on a daily basis, which results in improved retention and referral rates.
Customer appreciation may not always be top of mind, but customer loyalty is something that should never go out of style.
Here are the top 5 high-value customer appreciation ideas for thanking the customer which keeps your business running:-
1. Write a thank-you note to the person who helped you
Sure, you have received thank-you emails or messages before, but when was the last time you received a handwritten note? There’s something unique about knowing that someone chose a special card for you, sat down and wrote you a thank you message, dug up your address from their old address book, and used a stamp they had to buy at the supermarket.
This is a fantastic customer appreciation idea since it is tailored to your customers and demonstrates that you value them so much that you took the time to send them a note.
You don’t have to write a thank you note for each and every customer, but you can thank five or ten of your most important consumers. You may even repeat this activity on a monthly basis till you have acknowledged 60-120 customers by the end of the year.
You might even concentrate on it around certain times of the year, such as Thanksgiving or the holidays.
2. Give a thoughtful gifts to your customers
Yes, many businesses provide swags to their customers. A thoughtful present, on the other hand, is a different kind of thank you. The present can be relevant to your business or completely unrelated to what you do on a daily basis for your customers.
For example - You own a coffee shop and one of your regular customers popped in before leaving town. You may offer them a cup of coffee and their favorite pastry, both of which are complimentary. You could also get them a mug or a gift certificate to another local coffee shop in their new city.
The most crucial aspect of a present is that it is personal and aligns with the values of your customer. If your customers are vegan, don’t offer them leather wallets or honey.
And no matter what you choose, the amount of thought you put into the gift is significantly more important than its monetary value.
3. Make a customer loyalty program
A customer loyalty program is one of the most effective methods to show your customers that you care about them. Having a loyalty program is a terrific method to keep your customers loyal and keep them coming back by providing different rewards and special offers for those who participate.
According to the reports, 70% of consumers are more likely to recommend a brand if it has a good loyalty program.
4. Put some of your customers in the spotlight
Why not brag about how wonderful your customers are? Creating spotlights on some of your customers and posting them on your website, blog, LinkedIn profile, or other social media platforms could be a great customer appreciation idea.
Send an email to customers, urging them to submit a story and a photo for the spotlight, and then post them several times a week. Not only does this provide you with engaging content for your digital channels, but it also shows your customers that you value their presence.
5. Customer feedback should be collected and implemented
Customers feel appreciated when they believe they are being heard. Collecting and incorporating customer feedback is one approach to do this. Use the feedback questions to uncover areas where you can make improvements in your business.
According to the study, Brands are viewed more favorably by 77% of consumers if they proactively invite and accept customer feedback.
Take your consumer’s input to heart, and then let them know how you are putting it into practice to make genuine changes. You can even get suggestions for new items or services you can add that will make your customers happy while bringing in more revenue for your business.
If you are looking to measure and optimize customer experiences, then Dropthought can certainly help!
Dropthought is a user-friendly, omnichannel, and real-time customer experience management platform. We empower companies in different verticals to create delightful experiences for customers across their customer journey. Get detailed analysis and insights from data to exactly know what your customers think and what actions you need to take to delight them.
With a dedicated customer success team, we would ensure that you are optimizing your Customer Experience programs and strategies to create great experiences!
Learn more by simply clicking here.