Is this the new way to capture customer reviews?

July 1, 2020 at 11:00 AM
a team assessing a new way to capture customer reviews

Today, how you collect customer and employee feedback is more important than ever. Your brand image is a powerful asset, and one you’ll want to protect at all costs.

Smaller businesses will literally live or die by their reviews. And while enterprises are more insulated from the effects of a few scathing words, a negative review that goes viral on social media can have far-reaching and costly effects.

Capturing customer reviews helps you to stay aligned with your target audience. It shows you what you’re doing right and what you can improve on. You should be using your customer and employee feedback to inform your business decisions as well.

However, getting your customers and employees to leave reviews can sometimes feel like pulling teeth. If this is the case, what do you do?

DropThought: The new way to collect customer reviews

DropThought allows you to incorporate feedback seamlessly into the employee and customer experience. Our three-pronged approach allows you to gather reviews effortlessly and provides you with the knowledge you need to improve your business.

Method #1: Cast a wide net

DropThought’s proprietary software allows you to reach out to consumers at various touch points in the customer journey.

The array of feedback channels we offer — including email, SMS, QR codes, and kiosks — allows you to choose the best ones for your business’ needs and situation. This, in turn, makes it easier for your customers and employees to leave vital feedback.

For example, kiosks and tablets may be best for gathering feedback in person. On the other hand, capturing information for an online audience will require sending out emails or text messages instead.

The ease of use and multiple API integrations makes DropThought easy to deploy, so you can begin gathering these insights sooner rather than later.

Method #2: Engage the customer

Our software also allows you to create customized surveys for all of your feedback campaigns. If you need assistance, our success team can help you design your surveys and educate you on customer feedback best practices as well.

In addition to functionalities that track your customer journeys and employee engagement, you’ll also be able to analyze the data you get in real-time through an intuitive, easy-to-use dashboard.

Business decisions are best made with accurate data, and that’s what DropThought will provide — every time.

Method #3: Take informed action

DropThought doesn’t stop at displaying your results, either. Our software gives you detailed analytics reports and recommendations so you can make the right decisions for your business.

Not only will it highlight problem areas that need to be addressed, it will also offer recommendations based on an analysis of your customers’ needs. Additionally, you’ll even receive a Net Promoter Score (NPS) to help you keep track of your customer experience as you make improvements.

Track the most important metrics from your campaigns, and download and share the reports with the other members of your team.

Contact DropThought to learn about the future of customer feedback

DropThought is an enterprise software that gathers customer and employee feedback through email, apps, API, on-site kiosks, and other channels. Essentially, it’s the new way to capture customer reviews.

In larger companies especially, employees and customers may feel like they don’t have anyone to listen to their concerns. DropThought gives them a way to voice their issues, delivering them to those who can enact change in the organization.

Our customers span all over the globe, and range from large enterprises, healthcare companies, small businesses, and educational institutions.

To learn more about what we do, contact us through the form on our website. Alternatively, you can request a demo to see if DropThought is a good fit for your business.

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