When you see or hear the phrase “customer experience”, what comes to mind? You might have a different understanding of what CX implies depending on the type of marketing techniques you subscribe to or the sector of business you work in. But we can all agree that CX has emerged as one of the key elements in setting a company apart from its competitors.
In a world where customers expect instant gratification, businesses need to be more agile than ever. That's why creating quality customer experiences is so important. In fact, it's imperative for your company to offer a positive customer experience if you want to be successful in today's business world.
If you're able to provide an excellent customer experience, then you'll see higher sales, happier customers, and ultimately more revenue.
According to reports, “77% of brands believe CX is a key competitive differentiator”.
Let's take a look at five customer experience trends in 2023:-
1. Emotional Connect
One of the most important customer experience trends in 2023 is emotional connection. Emotional connection is the ability to understand your customers, which is a two-way street. You can only achieve this by understanding how they feel and how they want to be treated.
To understand how they feel, you need to listen to them, observe their behavior and ask questions about their emotions.
For example: Ask your customers:-
To help you understand better what your customers want from you, use customer experience metrics like NPS (Net Promoter Score) or CLV (Customer Lifetime Value) Analysis. These metrics will help you identify what are the best ways for acquiring new customers as well as increasing loyalty among existing ones.
2. AI-powered chatbots
AI-powered chatbots will make it easier to resolve customer problems. Chatbots are already making it easier for customers to find information on websites, but over the next few years, they will be able to solve a much wider range of problems. This will include everything from helping customers search for a product, placing an order with just one click, and getting support with your account after you’ve made your purchase.
Chatbots are also becoming more flexible as technology advances—and by 2023, they'll be able to help you in many different ways depending on what you need at that moment. They'll be able to handle multiple languages at once too, for example, if your customer only speaks Spanish or Portuguese, their interaction with the chatbot won't need any translation between them!
3. Omnichannel is the Future
Omnichannel is one of the important customer experience trends in 2023. When customers connect with companies on numerous digital platforms, they want consistent and highly tailored experiences.
For example, they may begin connecting with a brand on Facebook and then continue the conversation via email. Regardless of the platform, they’ll want a smooth and connected experience.
From the beginning to the final point of contact, a successful omnichannel CX smoothly connects online and physical communication channels to provide a cohesive and unforgettable experience.
A unified customer experience is required if a customer base interacts with a brand via phone, e-mail, live chat, social media, and SMS, as well as offline.
4. Customers value transparency
One of the most significant and urgent 2023 trends in customer experience is transparency in the digital era. Building and maintaining customer confidence can be facilitated by being extremely clear in all aspects of advertising, pricing, and business operations.
A company's marketing initiatives can also serve as an example of transparency and honesty. Customers value statements that are sincere and align with a brand's principles.
In the digital age, dishonesty is frequently exposed regardless and can destroy customer trust that was developed over time.
5. Voice search will grow
Customers may simply ask for what they want using technology such as smart home speakers like Alexa or search on mobile devices, which is known as voice commerce.
Talking or speaking is a far more natural experience for people than typing or any other, which is why voice commerce is seeing higher acceptance.
In the future, a greater percentage of voice search users want their digital assistants to assist them with different tasks. It’s evident that, as smart technology advances, voice commerce will become important.
In conclusion, we can see that the customer experience is evolving and becoming more important than ever. As customers’ expectations increase, businesses need to be prepared to deliver on those expectations. In addition, it’s important for companies to understand how their customers are interacting with them so that they can provide a better experience.
If you are looking to measure and optimize personalized customer experiences, then Dropthought can certainly help!
Dropthought is a user-friendly, omnichannel, and real-time customer experience management platform. We empower companies in different verticals to create delightful experiences for customers across their journey. Get detailed analysis and insights from data to exactly know what your customers think and what actions you need to take to delight them.
With a dedicated customer success team, we would ensure that you are optimizing your Customer Experience programs and strategies to create great experiences!
Learn more by simply clicking here.