How To Respond To Positive Customer Feedback

Published on:
Tue Jun 13 2023
Customer Experience

Customer feedback is an effective way to improve your products and services. It's the best way for you to learn about customer experience and it can help you make changes that will increase customer satisfaction and loyalty.

When customers leave positive feedback or comments, they're telling you what they liked about the product or service they received from your company.

Positive customer feedback is very valuable for any business. It not only boosts morale but also strengthens the bond between a company and its customers. When customers take the time to share their positive experiences, it reflects their satisfaction with your products or services.

But it can be difficult to know how to respond to positive customer feedback. How do you thank the customer for their kind words or ask for more information about what they like about your company? You might be tempted to skip over those emails entirely, but you should not.

Responding to positive feedback is an opportunity to build lasting relationships with customers and create brand advocates.

According to reports, “Businesses that respond to just one customer review earn 4% more revenue on average”.

Top tips that you can follow to respond to positive customer feedback

1. Thank your customers

You should make sure that you're thanking your customers for their feedback and taking it seriously. A simple "thank you" can go a long way in building a good relationship between you and your customers. It shows that you value and care for your customer feedback.

For example, you could say, “Thank you so much for your feedback! We truly appreciate your kind words and are thrilled to know that you are happy with our product/service.

2. Offer a discount

As a customer service professional, you're in the business of making people happy. If someone leaves positive feedback, there's no better way to show them how much you appreciate them than by giving them an offer or discount on their next purchase.

For example, you can write,  “Thank you for sharing your feedback! We would like to offer you a 10% discount on your next order.

3. Respond right away

You should always respond to positive customer feedback as soon as possible. Why? Because the faster you respond, you show your customers that you are attentive and proactive in addressing their feedback.

Responding quickly also builds trust and confidence in your business. When you respond quickly to positive feedback, it not only makes the customer feel valued but also enhances their overall experience with your brand.

4. Develop a continued relationship with customers

Send an invitation to the customer to remain connected with your brand. Whether it's by subscribing to newsletters, following your social media accounts, or joining loyalty programs, these interactions help maintain a lasting relationship.

For example, you could say, “We would love to stay in touch with you! Consider subscribing to our newsletter to receive exclusive offers and updates on our latest products/services.

5. Personalize your response

Make your response more meaningful by personalizing it. Address the customer by name and acknowledge specific details from their feedback. This demonstrates that you value each customer's input and are attentive to their needs.

For example, you might say, “Dear [Customer's Name], we are delighted to receive your feedback. Your mention of our prompt customer service and attention to detail truly makes our day!”

6. Ask for more feedback

This is also another great way to respond to positive customer feedback. You can ask for more feedback by asking your customers to rate the product, service, or experience on a scale of 1-5. You can also ask them to tell you what was good about it, what could be improved, and why they would recommend it to others.

With these details, you can improve your products and services and make better decisions in the future.

You can also ask specific questions such as:

  • What was your favorite feature? Why?
  • What did you like least about the product/service? Why
  • How could we improve this aspect of our business (or product)?


Responding to positive customer feedback is not only a nice gesture but also a strategic opportunity to strengthen your customer relationships. By responding to positive customer feedback with sincerity and care, you not only strengthen your existing customer base but also create a solid foundation for future growth and success.

If you are looking to measure and optimize personalized customer experiences, then Dropthought can certainly help!

Dropthought is a user-friendly, omnichannel, and real-time customer experience management platform. We empower companies in different verticals to create delightful experiences for customers across their journey. Get the detailed analysis and insights from data to exactly know what your customers think and what actions you need to take to delight them.

With a dedicated customer success team, we would ensure that you are optimizing your Customer Experience programs and strategies to create great experiences!

Learn more by simply clicking here.